Digital gambling platforms are not new, with the first going live in 1994. They have gained traction in recent years as a result of widespread smartphone adoption. The online gambling market was estimated to be worth $58.9 billion in 2019, and this figure is expected to rise to $93 billion by 2023, according to a report published on ResearchAndMarkets.com. Increased internet penetration, the rise of blockchain technology, and laxer global legislation are also contributing factors.
Internet casinos have reported user growth of up to 70% in the last two years. As a result, as more gaming and affiliate sites emerge, there is a growing demand for content creation in this niche. Because gambling is a multibillion-dollar industry, the casino vertical provides excellent opportunities for marketers who are prepared to work in this highly competitive industry.
The High Demand for SEO and Content Writers
In today’s world, anyone who wants to grow an audience must become more knowledgeable about content creation. It is about presenting useful information and analysis, as well as understanding how search engines rank articles and what writers can do to increase the reach of their content. SEO has become a buzzword in the tech industry in recent years, and it is a critical digital marketing tool with many facets. It is critical to understand each, as well as SEO as a whole, because it increases the visibility of a website, resulting in more traffic and increased chances of converting prospects to customers.
The online gambling niche competes primarily through Search Engine Results Pages, abbreviated as SERPs. These are the results returned by search engines like Google in response to a user’s query. Organic searches, Featured Snippets, Knowledge Graphs, videos, and paid Google Ads can all appear in SERPs. When you ask the engine a question, it responds with SERPs, which determine how your site appears on the first page. Organic and paid results are the two most important categories. A ranking is based on an algorithm that ranks websites based on their relevance, using the software’s best guess.
SEO copywriting is both an art and a science that takes time to master, which is why those with this rare set of skills are in high demand. They understand what readers want to read and how search engines like Google feel about certain phrases. As a result, they can create content that is tailored to specific consumers and offers adequate solutions to their problems.
Where to Find Talent and Jobs
- Mediabistro
- The Creative Team
- Content Resources
- Upwork
- Glassdoor
- Freelancer
To begin, you should not limit your search to the phrase content manager if you are looking for someone in this field. Experts may also be referred to as Managing Editors, Content Marketing Directors, Editorial Directors, Content Marketing Managers, Web Content Managers, and so on. These are all different titles for the same skill set.
Naturally, most employers looking for full-time employees will start their search by perusing LinkedIn results. LinkedIn has over 430 million users and is the go-to place to find professionals in any industry, including content managers. It has a ProFinder feature, which is an internal search engine that can assist you in finding top local freelancers. Most employers want to know that the person they’re contacting is dependable and hardworking. That is why recommendations are a valuable tool that leads to well-informed decisions. Do not be afraid to contact previous employers via mutual associates.
Mediabistro is a 1999 platform that provides high-quality resources for media professionals. It is a community of over one million users, including creatives from all industries. The same is true for Upwork, which was formerly known as Elance-oDesk. It is the world’s most established freelance site, with over eighteen million registered workers and over five million clients. It provides an abundance of global talent willing to work for low wages.
Staffing agencies, such as The Creative Group, are another option worth considering. Another professional network that offers free access to writers, designers, editors, and, of course, content managers is Content Tools.
Required Qualifications
Content Managers for the online gambling industry come from a variety of backgrounds. While the majority are traditional marketers, there are also some entrepreneurs, journalists, and former designers. They do not have to be from the aforementioned industries, but they must have a diverse skill set applicable in this field.
Because English is the most widely spoken language in the world, and the majority of people use it when searching online, a manager must be able to speak and write it fluently and have excellent grammar skills. Because proper English usage influences an article’s ranking, a good manager must be able to detect grammar or phrase misuse and pay attention to text consistency. Excellent communication skills will also lead to more meaningful interactions and improve overall team efficiency.
Aside from having a basic understanding of SEO and keyword optimization, an analytical mindset is also required. It enables managers to competently assess the performance of their website, as well as the effectiveness of their marketing campaigns. A quality manager must understand what occurred, why it occurred, and what action must be taken. Following this analysis, his role shifts to one of strategy, developing SEO plans that align with long-term business goals. It is also necessary to be able to identify industry trends and conduct fair competitor analysis. The manager must understand their target audience and how they consume their content. Young people spend the majority of their internet time on their phones. As a result, content tailored to them must be written with mobile browsing in mind, which means short sentences and paragraphs no longer than four lines.
Marketing is a full-time job. It is not one in which work-related thoughts leave your mind when you clock out. Ideal candidates are ambitious, have side projects, and are constantly looking to learn new tools to launch new ventures. SEO is a field that necessitates tough skin, determination, and adaptability. The industry is constantly evolving, and even minor changes to search algorithms can have a significant impact on content ranking.
Content Managers Must Master Online Tools
A marketer must have the right tools and understand how to use them to scale any-sized marketing program. It is critical to producing high-quality content regularly. However, as previously stated, this content must be optimized so that the employer gets the most bang for his buck and customers can quickly find what they are looking for.
Quality content entails being succinct and getting right to the point. Grammarly Premium, for example, employs artificial intelligence to detect grammatical errors and make suggestions to help reduce redundancies, improve sentence structure, and locate colloquial verb phrases. It also has a plagiarism checker that detects and cites non-original text.
Once an original and readable text has been created, it must be published on the internet. The most convenient method is to use a WordPress site or another open-source content management system. Because of WordPress’s popularity, the majority of those working in the industry are familiar with it and use it to create media-rich layouts using content blocks. As a result, look for candidates who understand it well.
Yoast SEO is the most popular WordPress SEO plugin, and it assists with website optimization, resulting in more visitors from Google and social media while increasing reader engagement. A content manager must understand the significance of meta titles and descriptions, as well as tags, snippets, and other terms.
Links are the internet’s connective tissue. The quality of links in articles is directly related to the discoverability of their target audience, whether through search or direct visits. Because impact links have a significant impact on ranking, any potential candidate should be familiar with tools such as Ahrefs, Majestic, and Open Site Explorer. Link tracking services crawl and collect an incredible amount of data, rivaling Google’s volume. As a result, they are an essential tool in every marketer’s toolbox.
Given that the term manager refers to someone who is in charge of managing a group, those in these positions must be familiar with a variety of management tools such as Basecamp, Asana, and Trello. Unnecessary conflicts among team members are reduced by good management. It also enhances employee relations and fosters a sense of trust. It promotes project completion and helps to maintain a positive company culture. Managers can use the tools mentioned above to create tasks, view projects, add notes, coordinate teams, and more. Mastering Google Drive and Docs can also help in these areas, as Google’s tools can play the role of some of the services mentioned above, albeit in a much more primitive form.